Almost 60% of the US now watches TV via internet streaming, either to replace or supplement cable or satellite service.
If a TV show isn’t available to stream in 2019, its very existence falls into question.
At HowtoWatch.com, we set out to determine the most-streamed—or most-searched—TV show of each state in the US.
First, we researched the most popular TV series across four major streaming platforms (Netflix, Hulu, HBO GO, and Amazon’s Prime Video) to create an initial list of 80 shows. Then, we plugged that lineup into Google Trends to pinpoint each state’s most popular TV show.
No contest: Netflix is America’s favorite streaming network. According to our numbers, an average of 73% of the US turns to Netflix for its streaming fix, with Hulu trailing at a distant 19.5%.
Surprisingly, despite being available to over 100 million Amazon Prime members, Prime Video nabs just a 6% average. HBO GO pulls only 3.5%—though that will likely jump when the final Game of Thrones season arrives.
Orange is still the new black
Long-running women’s prison dramedy Orange is the New Black, the series that put Netflix’s original programming on the map, came out as the overall favorite belle of the cell block.
Even after six seasons—going on seven in 2019—the Jenji Kohan lockdown saga is still popular from Arizona to Wyoming.
Viewers are obviously interested in shows set in their own backyards.
Alabama, Arkansas, Mississippi, and Tennessee crush hard on Southern gothic vampire drama True Blood.
Washington D.C. loves the political intrigue of House of Cards. Louisiana digs New Orleans-set Treme. Of course, New York exalts the Sex and the City ladies.
Meanwhile, New Jersey is all about The Sopranos and Utah can’t stop searching for polygamy parable Big Love. Colorado adores the South Park kids. Maryland won’t let go of The Wire.
And don’t even think of making New Mexico choose between Albuquerque sons Walter White and Jimmy McGill of Breaking Bad and Better Call Saul respectively.
The classics endure
In the ‘80s and ‘90s on NBC, Cheers, Frasier, and ER where broadcast ratings juggernauts—and three states still consider them Must See TV.
Likewise, pop-cultural phenomenon Lost and underdog favorite Friday Night Lights, both of which ended nearly a decade ago, are still drawing eyeballs.
True crime pays
Crime podcasts aren’t the only medium making a killing: murder-mystery streamers Mindhunter, Hannibal, The Sinner, and Making a Murderer turned up in several states.
Make what you will of California’s frequent searches for cocaine chronicle Narcos.
Some stats perplex
Oregon can’t choose between sci-fi classics Battlestar Galactica and The X-Files—and really, who can blame them?
Obscure legal drama Goliath made a surprisingly strong showing across disparate states Florida, Maine, and Montana. And oddly enough, The Kominsky Method spiked in Vermont despite its Los Angeles setting.
And we’re not sure what to think of Nevada’s affinity for Rick & Morty, or Rhode Island’s fervor for Flight of the Conchords. Only one has legalized marijuana the last time we checked.
|Alabama||True Blood||HBO GO|
|Alask||Game of Thrones||HBO GO|
|Arizona||Orange is the New Black||Netflix|
|Arkansas||True Blood||HBO GO|
|District of Columbia||House of Cards||Netflix|
|Georgia||Six Feet Under||Prime Video|
|Idaho||Parks & Recreation||Netflix|
|Illinois||13 Reasons Why||Netflix|
|Iowa||Friday Night Lights||Hulu|
|Kansas||The Haunting of Hill House||Netflix|
|Kentucky||Orange is the New Black||Netflix|
|Maryland||The Wire||HBO GO|
|Michigan||Orange is the New Black||Netflix|
|Minnesota||Making a Murderer||Netflix|
|Mississippi||True Blood||HBO GO|
|Nebraska||Friday Night Lights||Hulu|
|Nevada||Rick & Morty||Hulu|
|New Hampshire||The Sinner||Netflix, Prime Video|
|New Jersey||The Sopranos||HBO GO|
|New Mexico||Better Call Saul, Breaking Bad||Netflix|
|New York||Sex and the City||HBO GO|
|North Carolina||South Park||Hulu|
|North Dakota||The Office||Netflix|
|Ohio||Orange is the New Black||Netflix|
|Oklahoma||Orange is the New Black||Netflix|
|Oregon||Battlestar Galactica, The X-Files||Hulu|
|Rhode Island||Flight of the Conchords||HBO GO, Prime Video|
|South Carolina||Orange is the New Black||Netflix|
|Tennessee||True Blood||HBO GO|
|Texas||13 Reasons Why||Netflix|
|Utah||Big Love||HBO GO|
|Vermont||The Kominsky Method||Netflix|
|Viriginia||Orange is the New Black||Netflix|
|West Virginia||The Walking Dead||Netflix|
|Wisconsin||Making a Murderer||Netflix|
|Wyoming||Orange is the New Black||Netflix|
The state(s) of streaming
As we said earlier: If it doesn’t stream, it’s not a thing. Streaming TV is exploding as fast as whatever entertainment platform blew up the internet previously—we’re going to say podcasts? These things move so quickly.
HowtoWatch’s research mirrors each state’s interest in specific streaming TV shows, but do you agree with our findings?
Let us know, and then pass this list along through social media to further the conversation. There’s still time before the final season of Orange is the New Black.