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Stadium Launches 24/7 Streaming Sports Channel on Twitter

Stadium’s new Twitter sports stream will feature a variety of sports content both streaming live and available on-demand.

Sports streams appear to be the new hot property when it comes to the streaming wars. Many of the biggest tech firms and media outlets have been buying up sports streaming rights left and right, including some surprises from social media sites like Facebook and Twitter. For their part, Facebook recently signed a deal with digital sports broadcaster Stadium to stream a dozen or so B-list NCAA college football games this season. Not to be outdone by their closest social media competitor, Twitter immediately inked their own deal with Stadium to bring a 24-hour sports stream directly to Twitter.

Stadium’s new Twitter sports stream will feature a variety of sports content both streaming live and available on-demand. Stadium’s Twitter channel will stream games and events, highlights from around the world, rebroadcasts of classic games, and original daily live studio programming and commentary.

Stadium CEO Jason Coyle says that the Twitter feed will enable Stadium to reach a new generation of fans who are cutting the cable and taking to new social media-based sports streams:

We stand alone in our ability and enthusiasm for taking the concept of a television style 24/7 network into a new digital marketplace and aligning our distribution with current fan behaviors and next generation platforms.

The new Twitter stream is great news for cable-cutting sports fans, who now have one more free option for streaming professional sports. However, Stadium is reserving its best content for its linear streaming channel on WatchStadium.com. On its own site, Stadium streams games from college football, men’s and women’s NCAA basketball, lacrosse, and volleyball games from NCAA conferences such as Mountain West, West Coast Conference, the Patriot League, Conference USA and the Southern Conference. Stadium will soon launch a premium package for $4.99 a month called Stadium Plus which will offer access to exclusive streams of live games, classic events, commercial free “Stadium TV” content, and a wide range of on-demand content.

Stadium’s free 24/7 sports feed is only available to Twitter users in the U.S.

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